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Alizeh Shah Faces Backlash for Endorsing a Fairness Cream Ad


It’s official, Alizeh Shah is the new face of fairness cream Face Fresh. And she’s already facing some serious backlash. She has come under fire for being the new face of fairness cream in Pakistan.

Alizeh Shah Faces Backlash for Endorsing a Fairness Cream Ad

In her advertisement, Bebasi star promotes a cream called “Face Fresh” that many people do not like. People took to social media to express their disappointment that she represented a product that perpetuates the stereotype that fairer skin is better.

Alizeh Shah Faces Backlash for Endorsing a Fairness Cream Ad

Critics say that by using a fairness cream, Alizeh Shah conveys the message that lighter skin is better for young girls. While the actress has not responded to the criticism yet. Take a look at the video below!

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Alizeh’s fans have accused her of promoting unrealistic beauty standards. Some of her fans, however, are defending her, saying that she’s just trying her best to look her best.

Alizeh Shah Faces Backlash for Endorsing a Fairness Cream Ad

What do you think? Is Alizeh Shah promoting skin lightening by using a fairness cream? Feel free to share your thoughts in the comment section below!

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I am Mariam Javed, a writer of news, stories, and blogs. I have worked for many news portals, as well as for business publications. Currently, I am a content writer at Mag Pakistan.

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